Hollywoodlife.com recently asked us questions in an interview regarding Blac Chyna’s attempt to utilize the Kardashian name in a trademark.  It turns out the Kardashian family is not too keen on soon to be relative, Blac Chyna using the family name for business purposes. Blac Chyna is set to marry Rob Kardashian in 2017, and just recently filed an “intent-to-use” trademark application for “ANGELA RENEE KARDASHIAN” connected to advertising and entertainment services. While the trademark office (United States Patent and Trademark Office) did not have an issue with the application and issued a Notice of Publication, the various Kardashian business enterprises (Khlomoney Inc., 2Die4Kourt, and Kimsaprincess Inc) did and has filed an Notice of Opposition with Trademark Trial and Appeal Board preventing her from getting it.
While Blac Chyna will eventually become a Kardashian legally in her personally life via marriage to Rob (assuming she legally changes her name), her attempts to use the name for business is a different story. The Kardashaian clan essentially does not want her to utilize the Kardashian name in connection with any similar business endeavor that they are involved because they feel it will cause confusion and dilution of the Kardashian name. In fact, the opposition states “[Blac Chyna] is deliberately seeking to profit from the goodwill and popularity of Opposers’ KARDASHIAN Marks.” The have no less then 60 trademarks with the trademark office. In regards to her timing, while filing later after she legally changes her name would provide her with additionally support, however, it is not that significant as it did not make a difference to the trademark office as the trademark office conditionally approved her trademark.